Tags
business, business marketing, Business Sales, Customer Loyalty, entrepreneur, Loyalty Programs, marketing, marketplace, online marketing, small business, small business tips, target market
Every business owner wants their customers to be loyal and not shop around with the competition. Customer loyalty programs can be beneficial and somewhat essential to client retention. Following are some basic tips to starting a successful customer loyalty program:
1)Determine the goals of the loyalty program (ie, to generate consistent, on-purpose, repeat traffic-daily, weekly, monthly.)
2) Determine the frequency that customers must purchase to receive the promotional offer (ie., purchase five meals, receive the sixth free, 10% off each purchase – once tent purchases are made receive 50% off, 15% off of each purchase with loyalty card).
3) Create compelling sales offers regularly to entice customers to shop time and time again and your business
4) Have multiple ways of reaching and delivering messages to your loyal customers (email, text, direct mail, in store signage, punch cards, etc.)
5) Create experiences for your customers. Impress them above and beyond what they expect. Wow them. Over deliver and they will become loyal customers! (Eventually loyal customers will begin to refer their family and friends and you may find it necessary to set up a referral program!)
-Sone` Tramble, Stiletto Business Coach
Don’t forget the use of punch cards. Some folks love to have one in their wallet. Plus when others see it, it’s like extra advertising for you.
Definitely! #4 mentions punch cards as a way of creating customer loyalty. Personally, I love punch cards. I use them at my favorite restaurants, the ice cream shoppe and even the car wash! Thank you for responding.