Every business owner wants their customers to be loyal and not shop around with the competition. Customer loyalty programs can be beneficial and somewhat essential to client retention. Following are some basic tips to starting a successful customer loyalty program:
1)Determine the goals of the loyalty program (ie, to generate consistent, on-purpose, repeat traffic-daily, weekly, monthly.)
2) Determine the frequency that customers must purchase to receive the promotional offer (ie., purchase five meals, receive the sixth free, 10% off each purchase – once tent purchases are made receive 50% off, 15% off of each purchase with loyalty card).
3) Create compelling sales offers regularly to entice customers to shop time and time again and your business
4) Have multiple ways of reaching and delivering messages to your loyal customers (email, text, direct mail, in store signage, punch cards, etc.)
5) Create experiences for your customers. Impress them above and beyond what they expect. Wow them. Over deliver and they will become loyal customers! (Eventually loyal customers will begin to refer their family and friends and you may find it necessary to set up a referral program!)
-Sone` Tramble, Stiletto Business Coach